You Can’t Do It All…How to Delegate Effectively
I often hear my friends and clients say that they need to delegate more, but they are hesitant because they believe no one will understand their work as well as they do or complete it with the same level of dedication.
As a result, nothing gets delegated and they are left doing everything for themselves.
The problem I’ve discovered is not a lack of capable and committed people willing to help. It’s that people simply don’t know how to delegate and are afraid to let go, even a little. So they assume there’s no way forward.
To become an effective delegator, here are my recommendations:
1. Do your research. It’s important to know what skills are needed by the person you’re going to hire. You’ll want to find someone with expertise, just like hiring an accountant to do your taxes. If you need to delegate setting up your newsletter, find someone with experience using Mailchimp, Constant Contact, or a similar program.
2. Take time to plan. You’ve got to give the person doing the work enough time to schedule it into their calendar and get it done. This requires planning. For example; When I get ready to write my newsletter, I ask my editor on Sunday or Monday if she has time for edits on Tuesday afternoon or Wednesday morning. I don’t just assume and send it over to her. You must also be prepared for the answer to be “no” or “not this week.”
3. Provide specific information. “Can you handle this?” is not enough information for the person you’re delegating to – even if it’s a simple and (in your mind) self-explanatory task. Include details, timelines, and any supporting information. For example: “I’m ready to publish my next newsletter. Attached is the Word document and the images I’d like to use. Can we schedule it for this Friday at 6:00 am?” Be thorough: include deadlines and guidelines about how you’d like the work to be done.
4. Create check-in and control points. If you’ve delegated a project, schedule check-in points for milestones to make sure things stay on track. Sometimes there can be misunderstandings about the required tasks even when you both think you understand. Regular meetings will help with discovery and allow for adjustments.
5. Develop a communicative relationship. When you work with someone, you are in a relationship with them. I don’t mean you need to be BFFs, but simple things that work in your other relationships will work in this one too. A simple, “Thank you – great job,” or “How was your weekend?” will go a long way. Be sure to answer questions about the project quickly so that it can stay on track and on time. Your work together will require conversation – either written or verbal.
99% of the time the person assisting you wants to do a good job. If that’s not happening, check these five points to see where you two might be going off track.
Delegation is a powerful way to leverage your time and get help with areas of your business where you might not have expertise. Done well, it can be a big win for you and your business.